Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of shopping businesses are turning to server-side monitoring as a way to enhance their information collection processes. While it needs extra technical knowledge than regular GTM and might introduce extra prices, it can lead to better accuracy and even more dependable information
Pixel monitoring uses an item of code to register conversions on your internet site. It's easy to establish and less susceptible to advertisement blockers.
1. Much more exact information
The conventional approach of tracking conversions on a website, utilizing pixels, is having difficulty with altering internet browser privacy policies. This suggests that the data being sent to Google Advertisements, Facebook Manager and various other platforms is less exact than it needs to be.
Server-side tracking is an extra secure choice that assists to bypass these constraints, as it's loaded from your own domain name and dealt with as first-party code, meaning it's less most likely to be influenced by advertisement blockers or other safety and security actions. This gives more precise information and an extra complete picture of individual trips throughout networks.
In addition, this type of tracking enables organizations to track conversions outside of the website, such as phone calls and in-store check outs, which can be hard for pixel-based tracking. This flexibility provides marketing professionals extra ownership over the data they send, and makes it simpler to abide by numerous information regulations. It's additionally a lot less susceptible to fraud, as it's more difficult for deceptive stars to control the system by changing the postback link.
2. Much better control over information.
Server-side monitoring permits businesses to collect and enrich data before sending it to third-party analytics/advertising platforms. This improves data completeness and accuracy, which can assist marketing professionals make even more educated advertising and marketing choices.
Typical pixel monitoring relies upon JavaScript tracking codes that are positioned in internet site visitors' browsers. These tracking codes are frequently blocked by ad blockers, which can lead to information collection interruptions and inaccurate results. Server-side tracking makes it possible for businesses to bypass these constraints and give exact, regular information that is much less prone to disturbance.
This kind of tracking also allows businesses to track conversions that take place beyond the website, like telephone call and in-store purchases. This is essential because new privacy plans such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason that S2S is a lot more trustworthy for services seeking to adapt to these adjustments.
3. Much less susceptible to scams
Server-side tracking enables organizations to adjust information payloads before it gets to 3rd party endpoints, enhancing security and privacy. This is specifically crucial as different browsers and systems progressively alter how they take care of cookies. For instance, in iOS 14, Safari will just supply first-party cookie data and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and continue to track conversions that happened beyond your web site.
Additionally, server-side monitoring allows you to capture customer information directly by yourself web servers. This eliminates dependancy on 3rd parties, which can be prone to violations and privacy violations.
A server-side radar is a set of guidelines that informs your site's server what occasions to tape-record. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's also made use of to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is a different technique that makes use of a little piece of code on your page to gather data from individuals.
4. Simpler to apply
Server-side tracking is an information collection process that takes place on the web site's own web server, bypassing web internet browser limitations. This suggests that data accumulated by the website/app is first sent to the web server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the extent of data monitoring and provides companies much more control over transmission, making it usually much more reputable. Because of this, it's much less susceptible to information challenges brought on real-time bidding (RTB) software by things like a busted connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your company can accumulate real-time conversion data similarly that you would certainly with pixels or a cookie, however this is after that passed directly to your advertising and marketing devices on the server. This permits you to have more precise information and helps make certain compliance with privacy laws such as GDPR. Furthermore, it additionally avoids the tracking constraints imposed by web browsers and advertisement blockers.